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Krispy Kreme’s omnichannel growth and menu innovation drives momentumKrispy Kreme’s omnichannel growth and menu innovation drives momentum

As Krispy Kreme increased points of access and pushed creative LTOs, hub sales grew 19.4%

Joanna Fantozzi, Senior Editor

May 11, 2022

3 Min Read
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Krispy Kreme continues its growth momentum in the first quarter of 2022, with hub sales up 19.4% for the period ended April 3 (hub sales are defined as Revenues from hub stores with spokes, divided by the average number of hub stores with spokes at the end of the five most recent quarters) The primary drivers of success were increasing points of access and getting creative with seasonal and occasion-based LTO menu items, CEO Mike Tattersfield emphasized in an interview with Nation’s Restaurant News.

In the past quarter, Krispy Kreme grew its points of access by 21% — or 600 new shops, stores and doors — leaning into omnichannel capabilities with brand presence in fresh shops, dark shops (similar to ghost kitchens) and grocery/convenience ...

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About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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