Many in the restaurant industry may not care about sports, but one thing they do care about is how busy their spaces will get for people watching the “big game,” as the Super Bowl is affectionately referred to.
While restaurateurs may not be enthused by the teams, they are enthused by the cash registers at the end of the night, much of that due to chicken wings, which have faced some severe shortages this year.
This year, Americans are expected to eat 1.42 billion pounds of chicken wings on Super Bowl Sunday, according to the National Chicken Council’s (NCC) Annual Wing Report.
“There will be no wing shortage,” said NCC spokesperson Tom Super. “Like almost anything else you buy right now, wings might be a little more expensive, but they'll be stocked. I just wouldn’t wait until kickoff to be in line or order online.”
Ahead, you’ll see restaurants offering deals for customers to draw them in for the Super Bowl and others with big ad spots during the big game to boost recognition for either themselves or the restaurant industry as a whole.
