Hamburger Stand and Wienerschnitzel customers can get 25 mini corn dogs for $5 on Sunday.

“Mini Corn Dogs are the perfect finger food to take to make any game day feast even better,” said Doug Koegeboehn, chief marketing officer for the brands. “They’re a fan favorite, and now you can get a bunch of them for just 5 bucks.”

Through Monday, customers can enjoy free delivery and get $7 off a party tender platter, which includes 20 chicken tenders with either Dang Good or Nashville Hot AF (As Fire) seasoning from this virtual brand directly from DoorDash.

All party tender platters are served with choice of five sauces: Tender Shack sauce, Honey Mustard, Buttermilk Ranch, BBQ or Buffalo.

Zaxby's launched an ad campaign to introduce its new Buffalo Garlic Blaze sauce. The new campaign features the "Guy on a Buffalo Wing" national spot, which premiered during the College Football Playoff national championship game last month and will run during the big game on Sunday.

“Our new, bold Buffalo Garlic Blaze flavor profile was inspired by a culinary concept to incorporate aspects of spicy garlic and creamy style buffalo sauce, combining authentic ingredients such as peppers, vinegar and salt from hot sauce with fresh garlic and buttery notes to round out the flavor,” said Zaxby’s CMO Joel Bulger in a release. “By originating the ‘Guy on a Buffalo Wing,’ we wanted to generate a campaign as memorable as our new sauce.”

Zaxby’s teased its new sauce with various trailers ahead of the national championship game, leaving its fans guessing who is behind the “Guy on a Buffalo Wing.” The full spot launched during the championship broadcast, revealing a glimpse into a full 2 minutes and 20 seconds film that can be found on guyonabuffalowing.com.

“With launching the new Buffalo Garlic Blaze sauce, we saw an opportunity to create a campaign that is a little unexpected while still staying true to Zaxby’s brand," said Dooley Tombras, president at Zaxby’s creative agency of record, Tombras, in a release. “’Guy on a Buffalo Wing’ is impossible to look away from, the kind of campaign that will make diners wonder what they're missing and have to try it for themselves.”

Subway is introducing The Vault, an exclusive menu on the Subway app and Subway.com with five all-new sandwiches created by some of today's most notable sport stars.

“Our athlete partners are some of our most passionate Subway fans, so it was a natural fit to create a collection of their favorite sandwiches, and Super Bowl LVI is the ideal location to introduce these sandwiches…to our fans” said Carrie Walsh, global chief marketing officer, in a statement. “The Vault furthers the Eat Fresh® Refresh campaign with new, craveable options to help you make better choices not only on gameday, but every day.”

Three of the sandwiches are:

• Russell Wilson’s “The Dangerwich” with pepperoni, salami, black forest ham, provolone cheese and bacon on Italian Herbs & Cheese bread, topped with lettuce, tomatoes, green peppers, banana peppers, and finished with yellow mustard and mayonnaise.
• Marshawn Lynch’s “The Beef Mode,” featuring Choice Angus Roast Beef, pepper jack cheese and hickory smoked bacon on Italian Herbs & Cheese bread, topped with lettuce, tomatoes, black olives, red onions, and jalapenos, and drizzled with yellow mustard and Baja Chipotle sauce.
• Trevor Lawrence’s “The Sunshine Sub” with oven roasted turkey, BelGioioso fresh mozzarella cheese, avocado and tomatoes, all on Hearty Multigrain bread.

Rapper Doja Cat and Taco Bell have teamed up to give fans a bold new taste of what it means to “Live Más” with a high-energy ad spot and the promise of a few overtime saucy surprises during the Super Bowl.
"It's no secret I'm a major Taco Bell fan which has made my role with this campaign all the more fun," said Doja Cat. "I've enjoyed every moment of this campaign, especially the ones where we get to break all the rules, and look forward to continuing collaborating with the brand."
Doja Cat is debuting an exclusive cover of "Celebrity Skin" by Hole in the commercial, titled "The Grande Escape." The song features lyrics reworked in partnership with Courtney Love.
Taco Bell will also be dropping a major hint for its Rewards Members exclusively inside the Taco Bell app on game day. To avoid missing out, fans would need to sign up for Taco Bell Rewards by February 13 at 11:59PM PST.
"Live Más means celebrating that little bit of different that lives in all of us, which is exactly what Doja Cat represents," said Tracee Larocca, Taco Bell's Head of Brand Creative. "For a milestone moment like the Big Game, we've thrown out the category playbook and instead gave Doja Cat the reins to be the voice of our fans, which will extend far beyond game time."
Set to air during the fourth quarter, "The Grande Escape'' serves as story of liberation from conformity and shows Doja Cat alongside others who escape from a clown college in pursuit of discovering Live Más for themselves. The spot is a depiction of the exhilaration and comfort that comes from honoring and celebrating being different. Known for her award-winning music, authentic and energetic persona and captivating social media presence, Doja Cat is the personification of a generation that praises authenticity, making her the perfect fit for the campaign.

The Botanist gin has debited its first-ever Super Bowl commercial this year. In partnership with the Independent Restaurant Coalition, the campaign urges Americans to take action for the 500,000 local establishments still at risk of closure due to the COVID-19 pandemic

“Local bars and restaurants are the fabric of our communities across the country. These beloved establishments are still facing potentially insurmountable hardships,” said Tom Colicchio, founding member of the Independent Restaurant Coalition. “Our industry is on life support right now, and the only way to avoid massive closures is for swift action to be taken by our elected officials. We are grateful to The Botanist for recognizing the spirit of our community and using their platform to help raise awareness of our industry's struggles during a monumental event like the Super Bowl.”

The Botanist is proud to bring its community-focused spirit to life through its first-ever commercial. The 30-second spot will urge Americans to take action and support their favorite local bars and restaurants. Created by documentary film production company Blacksmith & Jones, the commercial features real-life bar and restaurant staff, amplifying the continued need for support and encouraging viewers to get involved.

“Hospitality is at the heart of every independent restaurant and bar,” explained Erika Polmar, executive director of the Independent Restaurant Coalition. “While you will surely be welcomed with a warm smile as you're seated in your favorite corner booth, beneath the surface restaurant owners continue to struggle with nearly two years of losses and little financial assistance. Hundreds of thousands of restaurants are at risk of closing permanently, threatening widespread job loss, a massive supply chain disruption, the loss of community gathering spots, and the destruction of family-owned businesses. It’s partners like The Botanist who are helping us fight to keep those businesses and dreams alive.”