The chain is also discounting drinks by 50% when ordered through its app
Sonic Drive-In has introduced a new line of provocative clothing in advance of Valentine’s Day, and also offering half-price drinks to customers ordering via the chain’s app.
The new “Thirst Trap” loungewear line includes pink women’s boxers and blue men’s boxer briefs with the words “Pucker Up” on them and pictures of soft drinks and thirsty-looking mouths with their tongues hanging out. They’re $20 apiece. A $15 pink women’s tank top with the picture of a mouth drinking a beverage through a straw and a $35 unisex checkered robe with a similar image round out the collection.
Additionally, the 3,700-unit quick-service chain, a subsidiary of Atlanta-based Inspire Brands, announced that drinks, including slushes, would be half off when ordering through its mobile app.
Sonic is known for its wide variety of beverage selections, which can be modified with syrups and other enhancements to allow for essentially infinite combinations. Additionally, the chain’s legendary nugget ice has a large cult following. That makes the term “thirst trap” particularly fitting.
Proceeds from the merch line, which can be bought at LiveFreeShopSonic.com, will go to support public education through the Sonic Foundation, a division of the Inspire Brands Foundation.
Sonic also donates a portion of its beverage sales, including slushes and shakes, to its Sonic Limeades for Learning Initiative.
The risqué promotion and double-entendre are in line with the brand positioning the chain launched last summer. The “Live Free Eat Sonic” initiative seeks to highlight the chain’s distinctiveness, such as its longstanding focus on potato tots, its sale of hot dogs, and its vast array of beverage options, while taking an irreverent look at the world and positioning the chain as a place where great experiences are created.
Contact Bret Thorn at [email protected]
You May Also Like
