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Why you should start paying attention to the late-night daypartWhy you should start paying attention to the late-night daypart

Holly Petre, Assistant Digital Editor

October 18, 2023

 

White Castle is showing off the strength of its late-night business through a new merch line collaboration with Fat Joe, a rapper who has been nominated for several Grammy, iHeartRadio, BET and MTV Video Music awards. The merchandise includes shirts, shorts, and hats with “Night Castle” branding and pulls inspiration from street fashion and graffiti art.

The launch coincides with hip-hop’s 50th anniversary, with 100% of net sales proceeds benefitting Renaissance Youth Center, a Bronx-based nonprofit that helps young people through music classes, afterschool programming, tutoring, STEM, coding, and more.

White Castle and Fat Joe previously collaborated in 2022 for the month of “Joenuary,” where they collectively introduced the Spicy Joe Slider and Sloppy Fries and to celebrate Joenuary as a month dedicated to all things Joe. The Bronx native is a 2021 inductee into the Cravers Hall of Fame.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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