Tapping a new opportunityTapping a new opportunity

Mark Brandau

Personal beer taps installed at restaurant tables not only brew up excitement for guests, but they also are helping boost beer tabs, operators say.


In addition, the pay-per-ounce dispensers encourage guests to linger longer rather than bar-hop, while allowing managers to monitor guests’ drinking and remain compliant with liquor laws.


Rob McGovern, general manager of Park Avenue Tavern in New York, said the restaurant’s six booths equipped with table taps make the operation’s lower level a popular private-party space and after-work spot.


“People really like the novelty,” he said. “They’re pretty wide-eyed when they see it.”


Fast-casual restaurants soon may get in on the trend with beer or wine. Shula Burger, owned by former Na...