Sponsored by Bad Ass Coffee
The adage, 'Life is Too Short To Drink Bad Coffee,' isn't just another t-shirt slogan for coffee lovers. For those seeking their daily caffeine fix or a spot to socialize or work, coffee and beverage shops offer a home away from home and often are the highlight of the daily grind (pun intended). Bad Ass Coffee of Hawaii elevates this experience with its Aloha vibes, Hawaiian-sourced coffee, and playful brand identity. With a sip of their beverages or a taste of their menu items, customers are transported to the islands. This allure contributes to the brand's rapid growth across the U.S. and the attention it's receiving from franchisees.
Scott Snyder, CEO of Royal Aloha Franchise Company, the parent company of Bad Ass Coffee, explains, "Our brand name and playful donkey mascot often attract customers to come in and give us a try. Once they experience our Hawaiian coffee and island-inspired drinks or chill out and soak in the Aloha spirit shared in our stores, they realize just how special the brand is and keep coming back, time and time again. As our fanbase grows, multi-unit franchisees have stepped forward and joined our franchise family, what we call our ‘ohana, bringing the tastes of Hawaii to cities across the country."
Deep-rooted in Hawaiian history, dating back to its first location in Kona in 1989, Bad Ass Coffee was founded to share premium Hawaiian coffee, including the world-famous Kona Coffee, with coffee enthusiasts everywhere. Fast forward to its entry to the Mainland, its legacy from a single coffee concept to a booming franchise is living out its original mission. With over 30 locations already making waves and over 100 more in development, Bad Ass Coffee of Hawaii has become a recognized force in 14 states and continues to grow.
Its coffee, sourced from Hawaii and inspired by flavors from around the world, encompasses its craftsmanship, a nod to its relationships with Hawaiian farmers, and the innovation and quality of its beans that provide the latest flavor trends in-store or for at-home use.
"From our Caramel Wave Latte and Bad Ass Mocha to our Aloha Breakfast Sandwich, our menu encompasses Hawaiian flavors and culture," continues Snyder. "Because we honor and embrace our Hawaiian heritage, franchisees looking at the competitive coffee space quickly recognize the differentiating characteristics that Bad Ass Coffee brings to new guests craving something more than the average cup of joe. We love seeing guests from all parts of the country get a chance to “escape’ to Hawaii through our stores - whether it's for the first time or as a reminder of time spent on the Islands."
While food and branding create the initial guest experience, the ambiance of a Bad Ass Coffee of Hawaii location enhances it with warm tropical colors, vintage Hawaiian photography, and ample branded merchandise. The franchise offers flexible real estate and construction options, catering to different markets with various prototypes, from free-standing with drive-thru to in-line units. Multi-unit operators love the various real estate options because it allows Bad Ass Coffee to fit in a location that works best for serving guests in a specific market, unlike other concepts that have few prototype options.
Beyond adaptable layouts, franchisees receive comprehensive support, including training, marketing strategies, and ongoing assistance from a seasoned corporate team. This includes discovery and site selection to opening ceremonies and anniversary celebrations. This commitment to support, combined with a compelling business model and menu, makes Bad Ass Coffee an attractive investment for multi-unit operators seeking expansion.
"In the franchise business, every detail matters – from location to aesthetics to ambiance," says Snyder. "At Bad Ass Coffee of Hawaii, we're dedicated to our menu and a customer experience full of Aloha, ensuring a profitable venture for our franchisees. With this focus, we've become a concept to watch, and have added new territories for expansion. We're not slowing down anytime soon."
Ready to join one of the most sizzling coffee concepts in the country? Learn more: badasscoffeefranchise.com.
