Family-dining restaurant brand says pricing decision is market-by-market
Denny’s Corp. is following Waffle House in adding surcharges to menus as the price of eggs continues to rise, the company said Monday.
The Spartanburg, S.C.-based family dining brand said, “We do our best to plan ahead with our vendors on items like eggs to minimize the impact market volatility has on our costs and menu pricing.”
A company spokesperson said the temporary egg price increases would be put into effect market-by-market.
In early February, Norcross, Ga.-based Waffle House implemented a 50-cent-per-egg charge to all menus.
“While we hope these price fluctuations will be short-lived, we cannot predict how long this shortage will last,” Waffle House said in a statement. “We are continuously monitoring egg prices and will adjust or remove the surcharge as market conditions allow.”
Denny’s, however, said the temporary surcharges would vary.
“This pricing decision is market-by-market, and restaurant-by-restaurant due to the regional impacts of the egg shortage,” a spokesperson said. “We understand our guests’ desire for value, and we will continue to look for ways to provide options on our menu, including our $2 $4 $6 $8 value menu, while navigating these rapidly changing market dynamics responsibly.”
The company said it was a “fluid situation.”
As of Dec. 25, Denny’s had 1,568 restaurants, 1,493 of which were franchised and licensed restaurants and 75 of which were company operated.
Contact Ron Ruggless at [email protected]
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