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Denny's volunteers help people in Asheville, NC, after Hurricane Helene Denny's Corp.
Denny’s Corp. and volunteers provided meals to the Asheville, N.C., community from its mobile kitchen.

Restaurants contribute to Hurricane Helene relief effort

From Denny’s Diner and McDonald’s to World Central Kitchen, operators pitch in to feed communities

Hurricane Helene’s impact continued to be felt in Florida, Georgia and the Carolinas at the end of the week, and restaurant operators were providing free meals to those impacted.

McDonald's-X-.pngMcDonald’s Corp.’s charity arm dispatched the McRig mobile kitchen to distribute free meals Oct. 3 through Oct. 5 in Asheville, N.C.

Spartanburg, S.C.-based Denny’s Corp. sent its Mobile Relief Diner, a 53-foot mobile kitchen, to feed communities in need. It was in Asheville, N.C., on Friday and planned to offer hot breakfasts to community members through Tuesday, Oct. 8, at the Lowe’s parking lot, 95 Smokey Park Highway. It was also offering hot coffee and water.

“Earlier this week, the MRD served 3,600 people over two days in Spartanburg, SC, demonstrating that the need for support continues in hard-hit areas,” the company said in an email.

“Our own team members have been largely impacted by the storms, and they were determined to give back during this difficult time,” the Denny’s media team said. “Local franchisee Jonathan Lussier transformed one of the few restaurants with power into a 24/7 operation, with management and staff from around the area.”

The mobile diner was serving meals 8 a.m.-1:30 p.m. EDT.

The Charlotte, N.C.-based Bojangles foundation on Thursday presented the American Red Cross with a $25,000 donation, with funds directed toward on-the-ground aid. Additionally, Bojangles filled two tractor truckloads with bottled water, which were being delivered to access points in affected areas.

The 800-unit chain invited customers to show their love for impacted neighbors by bringing back its beloved Heart-Shaped Bo-Berry Biscuits. From Oct. 7 to 31, 10% of net sales of the Bo-Berry Biscuit at participating restaurants will be donated to the American Red Cross.

"Many of our families, friends, employees and customers have been impacted by Hurricane Helene, and our hearts go out to everyone struggling to recover from this disaster,” Ken Reynolds, director of corporate and community affairs for Bojangles, said in a statement. “We’re inspired by the incredible spirit of neighbors coming together to support one another during this challenging time, and we are honored to do our part in assisting the communities impacted by the storm.”

World Central Kitchen, the global charity headed by chef José Andrés, tapped restaurateurs like Jamie McDonald, co-owner of Bear’s Smokehouse BBQ, in Asheville.

The western North Carolina city was one of several areas in the region facing damage from the hurricane's aftermath. More than 15 inches of rain fell in the area, leading to flooding and other damage.

Update Oct. 4, 2024: This story was updated with Bojangles information.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

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