Taco Bell’s Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada will hit menus nationwide on June 6. Rewards members can order the items via their app beginning May 30.
Each item includes a Cheez-It that is 16 times bigger than a regular Cheez-It. The Crunchwrap Supreme, at the suggested price of $5.49, includes beef, nacho cheese sauce, lettuce, reduced-fat sour cream, and diced tomatoes, while the traditional tostada shell is replaced by the supersized Cheez-It cracker before being wrapped inside a grilled tortilla.
The Tostada, available for the suggested price of $3.99, features the Cheez-It cracker topped with beef, diced tomatoes, lettuce, shredded cheese, and reduced-fat sour cream. Also available is the Big Cheez-It Box, for $8.99, which includes the Big Cheez-It Crunchwrap Supreme, a Beefy 5-Layer Burrito, regular sized nacho fries, and a medium fountain drink.
The items were first tested in June 2022 in Irvine, California, and were well received, CMO Taylor Montgomery said during Taco Bell’s Live Mas Live event in Las Vegas in December. The companies’ latest iteration is bigger and cheesier, according to a release.
“It’s innovative, it’s delicious and it was our number one test in 2022,” Montgomery said.
“This collaboration isn't just about bringing together two iconic brands; it's about taking the spirit of fan innovation to create something truly larger than life," Liz Matthews, Taco Bell’s global chief food innovation officer, said in a statement. "We're thrilled to launch this exciting partnership nationwide and offer fans a whole new way to experience the classic cheesy and crunchy flavors they love from Taco Bell and Cheez-It.”
Kellanova’s Cheez-It brand is the latest in a string of menu collaborations for Taco Bell that has also featured offerings like the Doritos Locos Taco and the Cap’n Crunch Delights. During a recent interview, Matthews said Taco Bell’s process for identifying the right menu partner comes down to mutual respect.
“It’s not a process, but more like starting a friendship to see if you like each other and then growing that relationship over months,” she said.
"Cheez-It has always been about more than just snacking – it's about elevating cheese to new heights for salty snack lovers with an obsession for cheese and an appetite for excitement," Jessica Waller, general manager, Away From Home, Kellanova, said in a statement. "Teaming up with Taco Bell has been an incredible experience for Kellanova to bring the Cheez-It passion for cheesy flavor and fun into new culinary territories …”
Contact Alicia Kelso at [email protected]
