In September 2020, McDonald’s announced its first celebrity-branded meal since 1992, and in the two and a half years since, the quick-service restaurant chain has had four more such collaborations...
With $326 million in sales in 2022, gift cards are a key part of any brand’s guest engagement strategy. And that’s not surprising — gift cards offer restaurants a great way to empower brand advocates. Duffy’s Sports Grill is an example of a brand...
QR codes may have only started popping up a few years ago as a pandemic-era contactless technology, but customers are already starting to age out of the original static experience that’s no different than picking up a paper menu. Why not take...
