MIAMI Burger King franchisees, who are suing their franchisor over the $1 double cheeseburger promotion, say they are losing a dime or more per sandwich and are challenging the parent company’s ability to set prices. The chain’s National Franchisee Association in Atlanta, Ga., which represents about 80 percent, or 5,200 locations, of Burger King’s U.S. franchise base, filed a suit this week in U.S. District Court for the Southern District of Florida, claiming Burger King Holdings Inc. “does ...
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Contact: Desiree Torres Desiree.Torres@penton.com