As the fast-food industryâ€™s No. 2 and No. 3 burger brands strive to match the momentum of segment leader McDonaldâ€™s, the brain trust at Burger King is ordering the chainâ€™s operators to keep later hours as one way to catch up. In addition to ordering all franchisees to meet a May 10 deadline for extending business hours until at least midnight, Burger King is eyeing a possible chainwide rollout of a wrap-style sandwich later this year. New operating, marketing ...
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