In the lead-up to the rollout of its new Happy Meals, which now automatically include apple slices and kid-sized portions of French fries, McDonald’s raised its brand perceptions among parents with young children, according to a new study from YouGov BrandIndex. Ted Marzilli, senior vice president of New York-based BrandIndex, said McDonald’s improvement from its lowest parental “buzz score” of 10.3 on Feb. 10, to the 26.5 figure on March 5, when it announced the ...

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