Offers and discounts pushed via Facebook and text messages helped offset blizzard losses
While Tropical Smoothie Café’s check average declined slightly in 2010, chief operating officer Mike Rotondo called 2010 a “great year on different fronts” and voiced optimism about positive trends continuing in 2011. The Destin, Fla.-based smoothie-and-sandwich brand is seeing double-digit gains in same-store sales through the first six weeks of its first quarter and has plans to sustain that momentum with its Summertime Somewhere sweepstakes, he said. The ...
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