Olive Garden has brought back its “Buy One, Take One” menu offer, but this time adds a free one-night Redbox movie rental.

The 837-unit casual-dining chain began the promotion Tuesday. It follows an effort in July by Applebee’s to geolocate and promote its “Take Two” offer within the Flixster smartphone movie app.

“Our 'Dinner and a Movie' partnership with Redbox enhances the value and convenience of our successful ‘Buy One, Take One’ promotion," said Jay Spenchian, Olive Garden's executive vice president of marketing, in a statement.

“We're all about creating special moments for our guests,” Spenchian said, “and this 'Dinner and a Movie' offer gives our guests the opportunity to enjoy a second Olive Garden experience together — at home with a Redbox movie.”

After customers order a “Buy One, Take One” item, they text message their receipt and store number to a special SMS number. Participants then receive up to three messages and a rental code that can be redeemed at any one of about 35,000 Redbox movie kiosks nationwide. Mobile technology for the promotion was provided by 3Cinteractive, and the website includes a location-finder for Redbox kiosks.

The Redbox redemption codes are for a free one-night movie rental. Additional nights can be purchased at Redbox’s usual rental rates. A microsite details the promotion: www.GetDinnerandaMovie.com

In its press material, Olive Garden said the “Redbox partnership reinforces Olive Garden's ongoing brand renaissance,” which includes updated décor and new menu offerings.

Olive Garden is owned by Orlando, Fla.-based Darden Restaurants Inc.

Contact Ron Ruggless at Ronald.Ruggless@Penton.com
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