NRN presents Consumer Picks, a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with Datassential. Get the full report >>
What can be said about Chick-fil-A that hasn’t already been said?
The Atlanta-based quick-service chicken chain has been on fire since, well, forever, thanks in large part to the amazing loyalty the company has engendered among its consumers.
Chick-fil-A’s “True Loyalty” score was ninth among the more than 120 chains featured in this ranking. That’s a feat, considering its size.
It’s the 8th largest restaurant chain in the country, according to the NRN Top 100 ranking.
Its customers love the company where it matters: Food quality, where it finished second, and service, where it finished fourth. Among limited-service chains, only In-N-Out scores in the top four in both of those attributes.
Chick-fil-A has done this with a highly selective process, carefully choosing store operators who are in their stores every day and share in the profits.
When it opens new locations, it promises free Chick-fil-A for a year to the first 100 customers, which leads to nights out in tents and sleeping bags.
“You wouldn’t believe the things in our parking lot, and it’s just a big street party,” company President Dan Cathy said in a 2013 interview.
Contact Jonathan Maze at [email protected]
Follow him on Twitter: @jonathanmaze
