Consumer Picks 2013: Limited-Service rankings

Consumer PicksThe following rankings cover the 100 Limited-Services chains in the 2013 Consumer Picks survey. Overall Scores represent the percent of respondents who said a chain was “excellent” or “good” in all attributes, which are then weighted by the importance determined by the survey respondents, and averaged. Likely to Return is not used to calculate Overall Score, and reflects the percent of respondents who said they “definitely” or “probably” will visit the chain again. Click through each chain to see all attribute scores. Return to Consumer Picks >>





Rank ChainOverall Score
1In-N-Out Burger69.70%
2Cold Stone Creamery68.40%
3Papa Murphy's Take 'N Bake Pizza68.10%
4Marble Slab Creamery66.30%
5Krispy Kreme Doughnuts65.20%
5Ben & Jerry's65.20%
7Chick-fil-A64.80%
8Pei Wei Asian Diner64.20%
9Chipotle Mexican Grill63.90%
10Bruster's Real Ice Cream63.80%
11Potbelly Sandwich Works63.40%
12Souplantation / Sweet Tomatoes63.00%
13Haagen Dazs62.90%
14Panera Bread62.80%
15Jamba Juice62.40%
16Zaxby's62.20%
17Jason's Deli62.10%
18Corner Bakery Caf‚61.90%
19Jersey Mike's61.80%
20Rita's Ice61.30%
21Penn Station East Coast Subs60.30%
22Firehouse Subs60.20%
23McAlister's Deli59.50%
24Smoothie King59.40%
25Starbucks Coffee59.30%
26Fuddruckers59.10%
27Noodles & Company59.00%
28Culver's58.40%
29Carvel57.90%
30Bruegger's Bagel Bakery57.60%
31Caribou Coffee57.30%
32Moe's Southwest Grill57.20%
32Wingstop57.20%
34Schlotzsky's Deli56.50%
35Einstein Bros. Bagels56.30%
36Baskin-Robbins56.10%
37Qdoba Mexican Grill56.00%
38Golden Corral55.90%
39Jimmy John's55.80%
40Braum's Ice Cream & Dairy Stores55.60%
41Five Guys Burgers & Fries55.40%
41Ponderosa / Bonanza Steakhouse55.40%
43Sizzler55.30%
44Mrs. Fields Cookies55.00%
45Baja Fresh Mexican Grill54.90%
46Papa John's Pizza54.50%
47Steak n Shake54.30%
48Charley's Grilled Subs54.00%
49Ryan's53.90%
50Pizza Inn53.10%
51Subway52.90%
52Cinnabon52.70%
53Boston Market52.10%
54El Pollo Loco51.50%
54Hungry Howie's Pizza51.50%
56Round Table Pizza51.40%
57Fazoli's51.20%
58Tim Hortons50.90%
59Whataburger50.70%
60Old Country Buffet50.40%
60Bojangles' Famous Chicken 'n Biscuits50.40%
62Godfather's Pizza50.20%
63HomeTown Buffet49.90%
64Rally's Hamburgers49.60%
65Pizza Hut49.20%
66Dunkin' Donuts48.70%
67Panda Express48.60%
68Dickey's Barbecue Pit48.50%
69Captain D's Seafood48.10%
70Quiznos Sub47.80%
71Wendy's46.70%
72Sonic Drive-In46.40%
73 Au Bon Pain46.30%
74Auntie Anne's Pretzels46.20%
75Arby's45.90%
76Domino's Pizza45.40%
77CiCi's Pizza45.20%
78White Castle44.40%
78Del Taco44.40%
80Popeyes Chicken & Biscuits44.30%
81Dairy Queen44.20%
82Carl's Jr.43.90%
82Orange Julius43.90%
84Taco Bell43.80%
85Hardee's43.20%
86Taco John's43.10%
87Jack in the Box43.00%
88A&W Restaurants42.50%
88Krystal42.50%
88Little Caesars Pizza42.50%
91Blimpie Subs & Salads42.30%
92Checkers41.90%
93Church's Chicken40.90%
94Wienerschnitzel40.70%
95Long John Silver's40.50%
96KFC39.90%
97McDonald's39.30%
98Burger King35.60%
99Sbarro Italian Eatery34.90%
100Chuck E. Cheese's33.40%


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