Burger King Worldwide Inc. executives said this week that the company would streamline the rollout of new products in order to boost franchise-led growth. Alexandre Macedo, president of Burger King North America, noted that the strategy of focusing on “fewer, more impactful” product launches resulted from a mutual interest from both the franchisee community and the company. The strategy would ensure franchisees could execute the menu items easily and profitably and that ...
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Contact: Desiree Torres Desiree.Torres@penton.com