Kenny Moore, founder and president of Andy’s Burgers Shakes & Fries, admitted it was “a little crazy” to rename his 21-year-old brand Highway 55 just as the 100-unit chain embarks on an aggressive growth push calling for the addition of 275 locations over the next decade or so. But the fast-casual “better burger” chain was forced to rebrand out of necessity, as it faced potential legal battles with other franchise concepts trading under the Andy’s name ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?