Kenny Moore, founder and president of Andy’s Burgers Shakes & Fries, admitted it was “a little crazy” to rename his 21-year-old brand Highway 55 just as the 100-unit chain embarks on an aggressive growth push calling for the addition of 275 locations over the next decade or so. But the fast-casual “better burger” chain was forced to rebrand out of necessity, as it faced potential legal battles with other franchise concepts trading under the Andy’s name ...
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Contact: Desiree Torres Desiree.Torres@penton.com