Firebirds Wood Fired Grill is in a niche between high-end and casual-dining steak concepts.
BREAKOUT FACTORS • Differentiated service • Premium products Take a closer look at the factors that make these concepts breakout brands >> In between the higher-end steaks of Del Frisco’s Double Eagle Steak House and the more accessible Outback Steakhouse lies a dining opportunity that Firebirds Wood Fired Grill is aiming to tap. A polished-casual concept inspired by the lodges of Colorado, Firebirds was founded in 2000 by Dennis Thompson, co-founder ...
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