What is in this article?:
- Famous Dave‚Äôs puts focus on improving same-store sales
- Marketing matters
The company is putting emphasis on its takeout program and fast-casual shack concept.
Famous Dave’s of America Inc. must turn around same-store sales at its barbecue restaurants before the company can further leverage cost improvements, officials said in a call discussing third-quarter earnings.
Same-store sales declined 0.8 percent in the third quarter ended Sept. 29, with sales at company-owned units falling 0.8 percent, and sales at franchised locations dropping 2.3 percent. Net income decreased 12.8 percent.
However, company officials remained upbeat, noting that the Minneapolis-based company grew its restaurant-level cash flow margins by 6.3 percent compared with a year earlier.
Food and labor costs moderated during the quarter, but Famous Dave’s also reduced its operating expenses by more than 4 percent by realigning its corporate staff to reduce general and administrative overhead and reallocating its marketing spending.
“Our efforts have produced results, but the work is nowhere near done,” chief executive John Gilbert said during the call. “We’re building a stable base from which to achieve aggressive growth going forward, but this is about a growth brand, not saving our way to success.”
To-go going well
The 0.8-percent decrease in third-quarter same-store sales at company-owned units was “disappointing, and never acceptable,” but nonetheless encouraging, Gilbert said. The result outperformed the 1.4-percent decline for the casual-dining sector in the third quarter, he noted, as measured by Black Box Intelligence.
Gilbert later clarified that Famous Dave’s looks at its separate lines of business independently, even when making comparisons with Black Box’s benchmarks. Famous Dave’s dine-in business, which declined 2.4 percent during the quarter, is “tracking along with the industry in terms of underperformance,” Gilbert said.
Catering sales also fell 0.8 percent in the third quarter, the company reported. A negative calendar shift involving the July 4 holiday — which had large implications for dine-in and catering sales — accounted for about half the total same-store sales decrease, Gilbert said.
Growth in to-go sales, which rose 2.4 percent in the third quarter, helped Famous Dave’s claw back much of the losses from the start of the quarter, and made brand leaders optimistic for future sales leverage at full-service Famous Dave’s units and further development of the chain’s fast-casual “shack” prototype, Gilbert said.
“With our to-go business, we compare ourselves to the Black Box index for fast casual, which is a higher hurdle,” he added. “Our growth in to-go is outperforming the fast-casual category in Black Box, which doesn’t include fast food, just the Paneras and the Chipotles.”
The majority of unit growth planned for 2014 would be focused on the fast-casual shack concept, company leaders said during the call.
“We’re convinced that part of the future of barbecue lies in the expansion of our quick-casual prototype and to-go sales within our existing stores,” Gilbert said. “We’re of the mind that we want to get this fast-casual prototype absolutely right. Our proposition would be franchisee-driven, so we’ll want the right mousetrap for potential franchisees to use to grow that business quickly.”