The concept's logo was inspired by a Mexican Day of the Dead theme.
Taco Bell Corp. is launching a new fast-casual taco concept designed to capture diners who are not likely to step foot in a Taco Bell. Named U.S. Taco Co. and Urban Taproom, the new concept is scheduled to open in Huntington Beach, Calif., this summer offering a simple lineup of 10 premium tacos, thick-cut fries and shakes. Future locations will also include a menu of craft beer and wine. Designed by an “intrepreneurial” team of young Taco Bell executives in a “secret ...
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