Smoke, the Burger Joint had to adjust operations to fit Carrollton, Ohio's market filled with natural-gas workers.
Restaurant executives do not have to drill down too far to find what is feeding a rush in expansion to smaller markets in parts of the West, Great Plains and Upper Midwest: an energy boom enabled by hydraulic fracturing, or “fracking.” The relatively new drilling technique has opened up oil and natural-gas exploration in markets across the country, bringing new people and new money into smaller towns that until now had been underserved by chain restaurants. Many brands looking to ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com