McDonald’s owner-operators surveyed for the most recent Janney Capital Markets’ McDonald’s Franchisee Survey have given the most pessimistic outlook for the quick-service chain’s domestic sales in the history of the quarterly study. Many of the 30 franchisees surveyed warned on harsh winter weather and expressed frustration with initiatives like the Dollar Menu & More and the High Density Kitchen. “At some point, [McDonald’s Corp.] is going to have to ...
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Contact: Desiree Torres Desiree.Torres@penton.com