Social media has become a garden of delights for restaurant marketing, recruiting and consumer engagement. But the burgeoning new communications platforms such as Facebook, Twitter and Internet bulletin boards have in some cases grown into a bramble of problems. A St. Louis-area Applebee’s franchisee in late January fired a server for posting a photo of a customer’s credit card receipt on the Reddit website. The customer, a church pastor, had crossed out an automatic ...
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Contact: Desiree Torres Desiree.Torres@penton.com