The NRN Social 200

The NRN Social 200 is a live look at the social media footprints of the nation’s largest restaurant chains. Built with TrackingSocial, the Social 200 index monitors restaurant brand efforts and customer engagement on the three largest social media platforms: Facebook, Twitter and YouTube. Developed on a scale of one to infinity, much like a stock price, the index values for each brand, and the aggregate industry values, will fluctuate each day, week or month, depending on activity. This new index is sortable by header topic so users can view growth trends, segment leaders and individual value scores.

Learn more about the new NRN Social 200.


May 19, 2013
Restaurant ChainSegmentIndex Value1 Day1 WeekFacebookTwitterYouTube
Dunkin' DonutsBeverage-Snack116.340.01%129.30%108.124.903.32
Starbucks CoffeeBeverage-Snack108.97-0.29%-2.50%71.3224.1213.54
McDonald'sQSR/Burger86.940.02%-0.60%62.5217.107.33
SubwayQSR/Sandwich72.010.08%-1.60%47.5916.807.62
Taco BellQSR/Mexican60.290.08%-1.80%24.9114.3721.01
Applebee's Neighborhood Grill & BarCasual Dining55.610.04%-1.70%43.659.892.07
Olive GardenCasual Dining53.020.04%4.70%48.102.822.09
Chipotle Mexican GrillFast Casual52.75-0.04%-2.20%24.0211.7416.98
Pizza HutPizza48.400.02%-2.00%23.9115.608.89
Dairy QueenQSR/Burger48.240.06%-5.80%36.485.016.75
HootersCasual Dining47.990.02%-0.60%24.193.8020.00
Buffalo Wild Wings Grill & BarCasual Dining47.760.02%-0.70%32.999.415.36
Chili's Grill & BarCasual Dining47.240.07%-2.00%40.615.660.97
Domino's PizzaPizza43.38-0.07%1.10%23.4811.458.45
Panera BreadBakery-Cafe42.570.03%0.30%27.149.935.50
Wendy'sQSR/Burger41.910.03%11.70%28.3511.262.30
Red LobsterCasual Dining41.840.05%0.50%37.142.731.97
Chick-fil-AChicken41.25-0.04%1.90%26.8911.912.45
KFCChicken40.090.04%-1.70%24.847.228.04
Burger KingQSR/Burger39.440.04%-3.30%20.686.8311.93
The Cheesecake FactoryCasual Dining38.580.02%4.30%24.726.187.68
Texas RoadhouseCasual Dining38.580.05%3.90%34.853.730.00
Arby'sQSR/Sandwich37.910.05%-0.80%20.5311.186.20
Baskin-RobbinsBeverage-Snack37.570.04%-6.80%32.235.040.30
Chuck E. Cheese'sPizza37.450.04%0.30%19.561.0216.87
Outback SteakhouseCasual Dining36.110.06%2.30%25.406.044.67
BJ's Restaurant & BreweryCasual Dining35.820.00%0.00%33.012.570.23
Hard Rock CafeCasual Dining34.430.01%0.20%19.409.355.69
In-N-Out BurgerQSR/Burger 34.400.03%0.10%34.310.090.00
Carl's Jr.QSR/Burger 32.950.04%16.30%15.766.3510.85
Krispy Kreme DoughnutsBeverage-Snack32.290.03%-14.70%25.613.862.83
WhataburgerQSR/Burger 30.96-8.75%-5.20%17.6313.190.14
Cracker Barrel Old Country StoreFamily30.410.05%1.30%25.184.101.13
P.F. Chang's China BistroCasual Dining30.190.04%0.30%22.446.121.62
Jimmy John'sQSR/Sandwich30.060.03%-0.20%18.119.142.81
Tim HortonsBakery-Cafe28.330.02%-1.00%14.278.355.71
IHOPFamily27.210.02%0.90%19.953.893.37
7-ElevenC-Store27.100.03%0.60%23.453.650.00
Jack in the BoxQSR/Burger26.920.03%0.30%18.145.283.51
Papa John's PizzaPizza26.670.04%0.80%13.018.754.91
Little Caesars PizzaPizza26.590.01%-6.40%14.172.649.78
Hardee'sQSR/Burger 25.440.03%13.10%9.794.1211.53
Moe's Southwest GrillFast Casual24.570.01%-5.90%9.283.5511.74
Sonic Drive-InQSR/Burger24.540.06%1.40%15.824.554.16
The Melting PotCasual Dining24.500.03%0.20%15.476.652.38
Jamba JuiceBeverage-Snack24.180.01%0.40%14.844.434.91
Denny'sFamily23.920.04%2.40%13.364.506.05
White CastleQSR/Burger23.820.15%20.80%16.833.193.79
T.G.I. Friday'sCasual Dining23.430.01%-1.70%15.484.953.00
Quiznos SubQSR/Sandwich22.610.07%2.50%14.424.843.35
Cold Stone CreameryBeverage-Snack22.260.01%-3.30%15.604.452.21
LongHorn SteakhouseCasual Dining21.860.05%0.40%21.620.240.00
WingstopChicken21.800.04%0.70%15.994.930.88
Waffle HouseFamily21.470.06%-2.00%16.924.540.00
Ruby TuesdayCasual Dining21.22-0.04%0.00%18.881.271.08
California Pizza KitchenCasual Dining21.220.01%-6.40%16.793.790.64
Famous Dave'sCasual Dining21.200.03%1.90%13.605.771.83
Culver'sQSR/Burger 20.280.02%0.70%14.083.932.28
Panda ExpressQSR/Other19.890.00%11.50%19.470.000.42
Steak n ShakeFamily 19.820.13%20.80%18.580.031.21
CinnabonBeverage-Snack19.800.03%-7.50%14.193.012.60
Red Robin Gourmet Burgers & SpiritsCasual Dining19.770.03%5.70%7.507.005.26
Buca di BeppoCasual Dining19.380.03%-0.70%15.412.501.47
Bonefish GrillCasual Dining19.140.04%0.40%14.012.782.35
Yard HouseCasual Dining19.130.03%0.20%12.694.901.55
SheetzC-store18.700.01%-20.70%9.073.526.12
Carrabba's Italian GrillCasual Dining18.500.06%0.80%13.911.892.70
Auntie Anne's Hand-Rolled Soft PretzelsBeverage-Snack18.21-0.02%1.00%6.745.505.97
McAlister's DeliQSR/Sandwich18.120.02%6.60%14.832.690.60
Popeyes Louisiana KitchenChicken17.670.02%2.50%10.924.911.84
Caribou CoffeeBeverage-Snack17.530.01%11.90%9.747.230.57
Pei Wei Asian DinerFast Casual17.350.01%0.30%8.623.265.46
Romano's Macaroni GrillCasual Dining17.010.03%0.20%13.891.431.69
WawaC-Store16.880.04%-1.10%12.513.560.81
Firehouse SubsQSR/Sandwich16.740.01%-1.70%4.997.124.63
Golden CorralBuffet16.600.02%0.00%8.562.315.73
Maggiano's Little ItalyCasual Dining16.360.04%6.70%10.054.162.15
Taco CabanaQSR/Mexican16.350.02%-2.40%8.552.045.76
Rainforest CafeCasual Dining16.110.01%0.30%14.421.680.00
Five Guys Burgers and FriesFast Casual16.090.05%0.70%7.618.480.00
O'Charley'sCasual Dining16.060.04%-0.10%15.110.940.00
Einstein Bros. BagelsBakery-Cafe15.510.03%3.50%13.681.110.72
Houlihan'sCasual Dining15.330.03%1.60%11.231.732.37
Jason's DeliQSR/Sandwich15.000.02%0.20%7.554.113.34
McCormick & Schmick'sPremium Casual14.720.02%-0.10%10.332.961.43
CiCi's PizzaPizza14.480.02%3.10%12.920.551.01
Del TacoQSR/Mexican14.450.02%-2.30%9.943.850.66
Dave & Buster'sCasual Dining14.290.00%-1.80%5.286.162.86
Morton's, The SteakhousePremium Casual14.080.01%-0.50%4.707.012.38
WienerschnitzelQSR/Other13.880.01%4.00%5.991.945.96
Raising Cane's Chicken FingersChicken13.860.01%1.50%9.482.791.60
Joe's Crab ShackCasual Dining13.690.01%11.70%8.431.853.41
Bahama BreezeCasual Dining13.200.06%2.00%13.200.000.00
Zaxby'sChicken13.160.01%0.60%9.042.052.07
Baja Fresh Mexican GrillFast Casual13.000.06%1.10%1.8410.560.59
Benihana of TokyoCasual Dining12.970.01%-1.70%3.570.009.41
Seasons 52Premium Casual12.820.13%3.70%9.410.952.45
KrystalQSR/Burger12.670.01%-0.70%4.743.044.90
Bob Evans RestaurantsFamily12.400.00%1.20%4.122.505.77
Bertucci's Italian RestaurantCasual Dining12.230.01%0.20%1.331.289.63
Peet's Coffee & TeaBeverage-Snack12.220.02%-13.20%7.403.651.17
The Capital GrillePremium Casual12.210.05%0.60%10.601.330.28
Claim JumperCasual Dining12.160.01%0.20%10.771.380.00
Friendly's Ice CreamFamily12.100.00%1.00%6.863.791.45
El Pollo LocoChicken11.870.02%0.10%2.185.294.39
Chevys Fresh MexCasual Dining11.840.03%-0.50%9.920.721.20
Bojangles' Famous Chicken 'n BiscuitsChicken11.240.01%1.50%6.222.322.71
Sweet TomatoesBuffet11.17-0.17%0.10%4.796.390.00
SouplantationBuffet11.17-0.17%0.10%4.796.390.00
Smokey Bones Bar & Fire GrillCasual Dining11.140.05%0.10%9.621.080.44
Qdoba Mexican GrillFast Casual11.030.01%-2.30%3.455.631.96
Rubio's Fresh Mexican GrillFast Casual11.000.03%-1.30%7.553.450.00
Fazoli'sQSR/Other10.940.04%0.20%7.781.611.55
Mimi's CafeCasual Dining10.490.02%5.60%6.723.220.55
Marco's PizzaPizza10.450.05%-2.90%7.130.922.40
Taco John'sQSR/Mexican10.440.00%-1.40%5.424.180.85
Bruegger's Bagel BakeryBakery-Cafe10.190.01%8.60%6.293.240.66
A&W All American FoodQSR/Burger10.130.01%-0.70%5.272.971.89
Noodles & CompanyFast Casual10.030.04%-0.60%4.202.683.14
Boston MarketChicken9.980.02%0.20%3.663.752.57
Casey's General StoresC-Store9.690.00%3.00%6.651.101.94
El ToritoCasual Dining9.500.02%0.30%9.500.000.00
Long John Silver'sQSR/Other9.480.01%-0.40%2.712.584.18
Uno Chicago Grill/Pizzeria UnoCasual Dining9.460.00%-0.70%3.174.262.03
Schlotzsky's DeliQSR/Sandwich9.210.03%2.20%5.342.970.89
CheckersQSR/Burger9.140.06%1.60%5.521.222.41
Rally's HamburgersQSR/Burger9.140.06%1.60%5.521.222.41
Eat'n ParkFamily9.050.00%-2.10%2.660.635.76
Captain D's SeafoodQSR/Other8.930.03%3.20%6.031.441.46
Bubba Gump Shrimp Co.Casual Dining8.810.03%4.80%6.472.350.00
Papa Murphy's Take 'N Bake PizzaPizza8.740.01%-12.60%3.800.194.75
Logan's RoadhouseCasual Dining8.690.08%-0.70%8.690.000.00
Donatos PizzeriaPizza8.610.00%5.00%7.280.570.75
Hungry Howie's PizzaPizza8.590.00%6.20%4.981.751.86
Corner Bakery CafeBakery-Cafe8.150.02%-0.20%3.393.351.41
LaRosa's PizzeriaPizza8.140.02%-2.30%5.841.350.96
Taco TimeQSR/Mexican8.030.02%-7.80%4.731.921.38
Jersey Mike's SubsQSR/Sandwich8.000.02%-0.60%4.741.881.38
Lone Star Steakhouse & SaloonCasual Dining7.900.06%3.10%7.520.380.00
FuddruckersFast Casual7.730.02%-2.30%4.433.180.12
Potbelly Sandwich WorksFast Casual7.550.02%-2.20%1.575.980.00
Saltgrass Steak HouseCasual Dining7.250.03%-0.60%6.800.450.00
Church's ChickenChicken7.210.01%4.30%2.653.850.72
Beef 'O' Brady's Family Sports PubCasual Dining7.160.01%0.00%3.510.722.93
Charley's Grilled SubsQSR/Sandwich6.920.02%4.20%4.751.650.52
Sonny's Real Pit Bar-B-QFamily6.800.00%11.20%3.311.971.52
Blimpie Subs & SaladsQSR/Sandwich6.730.01%3.00%2.240.913.58
Taco BuenoQSR/Mexican6.710.02%-5.10%4.450.002.26
Johnny RocketsFamily6.680.01%0.90%6.110.000.56
Legal Sea FoodsCasual Dining6.560.03%0.40%3.612.940.00
Huddle HouseFamily6.540.00%1.00%2.642.591.31
Old Country BuffetBuffet6.430.03%3.20%6.430.000.00
Shoney'sFamily6.250.00%-0.70%2.351.732.17
Carino's ItalianCasual Dining6.240.01%4.00%2.831.411.99
HomeTown BuffetBuffet6.220.02%1.70%6.220.000.00
Carvel Ice CreamBeverage-Snack6.170.03%1.60%2.661.691.82
Dickey's Barbecue PitQSR/Other6.160.01%-1.00%2.690.992.48
Fleming's Prime Steakhouse & Wine BarPremium Casual6.090.00%0.00%6.090.000.00
Ninety Nine Restaurant & PubCasual Dining6.020.00%-10.10%3.690.371.96
Ponderosa SteakhouseGrill-Buffet/Salad Bar5.910.14%20.30%3.290.492.13
Brio Tuscan GrilleCasual Dining5.720.02%2.70%2.982.300.44
Ryan's Grill, Buffet & BakeryBuffet5.680.06%0.70%5.680.000.00
Bravo! Cucina ItalianaCasual Dining5.490.01%1.60%2.681.001.81
Perkins Restaurant and BakeryFamily5.490.02%3.70%3.801.680.00
Pollo Tropical Chicken on the GrillChicken5.490.07%19.40%5.490.000.00
Rock Bottom BreweryCasual Dining5.360.01%0.10%3.991.270.10
Au Bon PainBakery-Cafe5.210.02%-15.10%1.442.850.92
Togo's EateryQSR/Sandwich5.020.00%-3.00%2.832.190.00
Papa Gino'sPizza4.950.01%-9.60%3.211.570.16
Luby's CafeteriaCafeteria4.910.01%-1.90%1.632.520.76
SizzlerGrill-Buffet/Salad Bar4.730.02%0.10%3.970.760.00
Gordon Biersch Brewery RestaurantCasual Dining4.720.01%-3.20%1.892.100.72
Cheddar'sCasual Dining4.670.00%0.00%4.670.000.00
On the Border Mexican Grill & CantinaCasual Dining4.600.07%-0.30%3.180.001.42
CosiFast Casual4.490.01%4.80%2.242.250.00
Marie Callender's Restaurant & BakeryCasual Dining4.400.01%2.60%2.111.970.32
Village InnFamily4.270.00%30.40%4.270.000.00
Braum's Ice Cream & Dairy StoresQSR/Other4.250.07%0.30%0.501.232.52
Big Boy Restaurant & BakeryFamily4.240.01%-0.90%1.250.392.60
First WatchFamily4.230.00%8.30%3.231.000.00
Godfather's PizzaPizza4.160.01%-7.20%3.080.130.95
Old ChicagoCasual Dining4.150.00%4.20%3.280.610.27
Round Table PizzaPizza4.070.00%1.50%1.721.341.01
Elephant Bar RestaurantCasual Dining4.000.00%-10.30%2.891.110.00
Ruth's Chris Steak HousePremium Casual3.610.08%0.60%2.850.760.00
Circle KC-Store3.520.01%6.30%2.181.340.00
Chart House RestaurantsCasual Dining3.450.14%1.80%3.450.000.00
Piccadilly CafeteriaCafeteria3.070.08%1.20%1.950.001.12
Champps AmericanaCasual Dining3.040.00%-16.00%3.040.000.00
Coco'sFamily3.020.00%-10.50%1.390.461.17
J. Alexander'sCasual Dining2.630.02%9.60%2.010.620.00
Shari's RestaurantsFamily2.430.00%0.10%1.101.330.00
Max & Erma'sCasual Dining2.430.00%0.00%1.820.610.00
Sbarro, The Italian EateryQSR/Other1.890.12%1.60%1.190.700.00
Furr's Family DiningCafeteria1.860.00%0.40%0.090.001.77
Saint Louis Bread Co.Bakery-Cafe1.340.00%-1.40%1.340.000.00
Portillo's Hot DogsFast Casual1.26-0.01%-6.70%0.161.100.00
D'Angelo Sandwich ShopQSR/Sandwich1.190.11%0.40%0.001.190.00
Sarku Japan/Sushi Bar/Teriyaki & Sushi ExpressQSR/Other1.090.00%-0.10%0.670.420.00
Houston'sPremium Casual0.500.00%0.00%0.500.000.00
Data by TrackingSocial
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