The Cheesecake Factory Inc. said Monday it plans to move into Asia for the first time. The Calabasas Hills, Calif.-based casual-dining operator signed an exclusive licensing agreement with Hong Kong-based Maxim’s Caterers Ltd. to develop at least 14 restaurants over the next 10 years in Hong Kong, Macau, Taiwan and China, beginning in 2015. The agreement also includes the opportunity to expand to Japan, South Korea, Malaysia, Singapore and Thailand over time. RELATED • ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.