The Cheesecake Factory Inc. said Monday it plans to move into Asia for the first time. The Calabasas Hills, Calif.-based casual-dining operator signed an exclusive licensing agreement with Hong Kong-based Maxim’s Caterers Ltd. to develop at least 14 restaurants over the next 10 years in Hong Kong, Macau, Taiwan and China, beginning in 2015. The agreement also includes the opportunity to expand to Japan, South Korea, Malaysia, Singapore and Thailand over time. RELATED • ...
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Contact: Desiree Torres Desiree.Torres@penton.com