Arby’s Restaurant Group Inc. has been testing a Snack ‘n Save menu in various U.S. markets that is poised to replace the brand’s current value menu if successful. The chain developed the new snack menu and began testing it late last year after identifying an unmet consumer need, according to Bob Kraut, senior vice president of brand marketing and advertising for the brand. RELATED • Arby’s targets ‘modern day traditionalists’ • ...
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Contact: Desiree Torres Desiree.Torres@penton.com