Checkers Drive-In Restaurants has been “on a tear” during the past couple of years, according to chief executive Rick Silva. And that upward trend was only bolstered by Silva’s February appearance on the television program Undercover Boss. When the show re-aired in September, Silva said his Mobile, Ala.-based chain continued to see the boost. According to estimates, his appearance on the show was equal to about $20 million in advertising. And because all of ...
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Contact: Desiree Torres Desiree.Torres@penton.com