Dairy Queen is tapping its Orange Julius subsidiary to further establish its presence in the smoothie market. The frozen treat chain said that it will offer juice drinks and yogurt-based smoothies at all of its more than 4,000 North American locations by early next year. “We are looking to shake up not only the $3 billion smoothie category in the U.S., but also our competition,” Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation, said ...
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Contact: Desiree Torres Desiree.Torres@penton.com