Although the restaurant industry is still waiting for the Food and Drug Administration to finalize rules on menu labeling for chains with 20 or more locations, which will likely include the posting of calorie counts, many chains are proactively promoting menu items that are less likely to expand waistbands. During the Olympics, McDonald’s began promoting its “Favorites Under 400 Calories” menu platform, which the company said includes about 80 percent of national menu ...
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Contact: Desiree Torres Desiree.Torres@penton.com