McDonald’s Corp. is telling franchisees to prepare for a potential nationwide launch of all-day breakfast as soon as October, according to an internal memo sent to U.S. operators last week. The memo, from LeAnn Richards, who is leading McDonald’s All-day Breakfast Task Force, and Central Zone President Charlie Strong, said that early results from all-day breakfast tests in San Diego and Nashville were “encouraging.” “Our customers love it — they’ve ...
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Contact: Desiree Torres Desiree.Torres@penton.com