Panera Bread Co., which through its Panera Bread Foundation has opened five pay-what-you-can Panera Cares cafes, is now testing how the model works in traditional retail stores with the introduction of a single pay-what-you-want item at stores in the St. Louis, Mo., market. The item -- turkey chili in a sourdough bread bowl -- is priced at $5.98, including tax, but payment will be optional. The test includes all 48 company-owned St. Louis Bread Co. restaurants, said Linn Parrish, Panera ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!