Pinkberry wants to become the destination for yogurt. Not just the frozen yogurt the chain has been known for, but a new Greek yogurt — both sweet and savory — that is not frozen. It will also available for new breakfast hours, as well as throughout the day. After testing a new Greek yogurt platform since late May, the Los Angeles-based frozen yogurt chain is rolling out the new addition to select stores in Los Angeles, Boston and Washington, D.C. this week. The Greek yogurt is ...
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Contact: Desiree Torres Desiree.Torres@penton.com