Restaurant customers traded down in 2012 — from entrées down to appetizers, from bottles of wine down to glasses, and from expensive entrées down to cheaper ones — according to point-of-sale data analyzed by research firm GuestMetrics LLC. GuestMetrics analyzed more than 250 million checks at full-service restaurants. During the course of 2012, the number of entrées ordered declined by 1.5 percent, while orders of appetizers and sides grew by 2.8 ...
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Contact: Desiree Torres Desiree.Torres@penton.com