Brands are looking into new developments in the way they can execute offers and ordering on Facebook to help boost sales and build brand awareness. In mid-April, Facebook rolled out its Offers platform on a wider basis after announcing a beta test the previous February. Structured like an online daily deal, Offers allows restaurants and other merchants to advertise a special deal on their brand pages and push it into fans’ news feeds or with “sponsored stories” and ...
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Contact: Desiree Torres Desiree.Torres@penton.com