Sonic Corp. is upsizing its new-product pipeline and downsizing its prototype size, company officials say. Executives of the Oklahoma City-based drive-in operator, who recently presented at the Bank of America Consumer and Retail Conference, said the 3,500-unit, 88-percent franchised chain has been working with operators to streamline its business model. “If you look at it historically — why Sonic has been successful — it's really been through distinctive, unique, ...
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Contact: Desiree Torres Desiree.Torres@penton.com