With its introduction earlier this month of a Cool Ranch version of Doritos Locos Tacos, Irvine, Calif.-based Taco Bell has sustained the major improvements it made during 2012 to its brand buzz, according to new research from YouGov BrandIndex. For the past 14 weeks, Taco Bell has steadily risen above the average "buzz score" for national quick-service chains among consumers who have dined at Mexican restaurant chains. BrandIndex calculates its proprietary buzz score by ...
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Contact: Desiree Torres Desiree.Torres@penton.com