Tim Casey, CEO of Famous Brands.
The TCBY frozen yogurt chain is planning a flagship store that will test a new fresh yogurt bar, as well as a new juice line. TCBY parent company Famous Brands International is also designing a new flagship store for sister brand Mrs. Fields Cookies that will test a new chocolate beverage bar with hot and cold drinks, and more-relaxed café seating with soft couches and chairs. Both new prototype units are scheduled to open in March in Broomfield, Colo., at the base of Famous ...
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Contact: Desiree Torres Desiree.Torres@penton.com