McDonald's has emerged as the new leader in the latest Restaurant Social Media Index Top 100. Starbucks had held the top spot since the quarterly ranking began, but for the first time, another brand jumped to the No. 1 position in the fourth-quarter index. The RSMI Top 100 has seen McDonald's rise in the consumer sentiment part of the index, as well as in social consumer engagement. The brand's strength has grown on Twitter and Facebook, almost tripling the growth of ...
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