Pizza Hut debuted Monday a new “$5 Flavor Menu” aimed at providing customers with more value options in the new year, the company told Nation’s Restaurant News last week. “Five dollars in the food category has been a magic price point,” Jeff Fox, chief brand and concept officer for Plano, Texas-based Pizza Hut, said in an interview. “It’s easy for consumers to understand.” The $5 Flavor Menu features a choice of a medium one-topping pizza, ...
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Contact: Desiree Torres Desiree.Torres@penton.com