There was a time when joining a restaurant loyalty program meant carrying around a piece of cardboard that got punched after every purchase. Now loyalty programs have moved into the digital world, and have become an increasingly important element of marketing, especially in the competitive limited-service space, where high-frequency customers are looking for value and a reason to choose your brand over the other guy. A growing number of restaurant chains are launching or changing their ...
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Contact: Desiree Torres Desiree.Torres@penton.com