It’s super bowl season — not the one for football champions, but one celebrating meals confined to one dish. In recent weeks Taco Bueno and Boston Market have joined such brands as Chipotle Mexican Grill, Freshii, KFC, Pollo Tropical and Taco Bell by rolling bowls onto their menus. The bowls appeal to a guest’s desire for customization, comfort and value, while giving operators more control over food costs. “I think smart operators engineer the bowls to ...
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Contact: Desiree Torres Desiree.Torres@penton.com