When most people describe a concept as “Chipotle-like,” they generally refer to the interactive service style where guests customize their meals as they walk down the line, said Chipotle spokesman Chris Arnold.
As much of the restaurant industry struggled throughout the Great Recession, Chipotle Mexican Grill churned out quarter after quarter of positive results, ending 2010 with same-store sales up an enviable 9.4 percent and further securing its place as a business model to be imitated.