Fresh to Order is looking to take on casual-dining restaurants by serving freshly made, higher-quality food in 10 minutes for about $10 per person. The Atlanta-based concept fills a niche that has been largely untapped by foodservice operators — the upscale fast-casual sector, said Pierre Panos, founder and chief executive of the eight-unit brand. “I like to develop concepts that fit into something that’s not already there,” he said. “I figured out that ...
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Contact: Desiree Torres Desiree.Torres@penton.com