Krispy Kreme's new unit near its Winston-Salem, N.C., home is specifically designed to encourage more coffee sales.
Coffee is a difficult business for a restaurant chain to break into. Just ask Krispy Kreme Doughnuts Inc. The venerable doughnut chain has long looked to increase its sales of coffee because customers drink coffee a lot more than they eat doughnuts. Yet coffee is only 5 percent of Krispy Kreme sales, even though coffee goes with doughnuts like, well, coffee and doughnuts. Related Joe’s Crab Shack still studying no-tip model Così closes restaurants, cuts staff in turnaround ...
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Contact: Desiree Torres Desiree.Torres@penton.com