McDonald’s jumped ahead of Starbucks to the top spot in the fourth-quarter Restaurant Social Media Index, marking the first time another brand has held the No. 1 position during all six consecutive quarters of the ranking. The RSMI Top 100 has seen McDonald's rise almost 17 points over the past two quarters in the consumer sentiment part of the index, said Paul Barron, founder and chief executive of Digital CoCo, the social-media analytics and digital-branding firm that ...

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