In this Internet-oriented age, anyone with a computer fears the hijacking of a password and the ensuing problems created by a hacking incident. But that nightmare scenario is becoming more likely for restaurant brands as they grow increasingly reliant on third-party social media platforms like Twitter, Facebook and LinkedIn for marketing, customer service and even recruiting. Recent hacking incidents suffered by Burger King and others drive the point home. “This rash of ...
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Contact: Desiree Torres Desiree.Torres@penton.com