A few years ago, as consumers were quickly replacing flip phones with smartphones, Domino’s Pizza CEO Patrick Doyle charged his company’s IT team with this request: Make it so a customer could order a pizza while waiting for a stoplight. Think about this for a second. There are 34 million potential combinations of pizza on the Domino’s menu. Maybe some customers order a large pepperoni. But there are others who might go through the menu and order a spinach and provolone ...

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